IT'S AN AD,AD,AD,AD WORLD Essay Example | Topics and Well Written Essays - 750 words

IT'S AN AD,AD,AD,AD WORLD - Essay Example One would ask 'why people switch to buying online rather than visiting stores and feeling the actual experience. Online Shopping is shopping you do online. There are sites that let you buy directly from manufacturers, online versions of regular retail stores, auctions, specialty sites, comparison sites, group buying sites and so on. With companies like e-bay and Amazon, life has become easier for the firms as these sites contain not just only catalogs but also information about the related products which the previous buyers had viewed or tagged before buying the particular product. This adds to the ease of making decision for the customer. Further such sites also allow giving technical support to both the firm and the customer. For example e-bay provides seller tools to help run a business more efficiently, such as 'Turbo Lister' and 'Selling Manager'. The world is changing rapidly and therefore it is an agile competition overall. Each organization requires a perfect strategic edge in order to maintain or improve its clientele. The Web is regarded as the database of databases and in current perspective it has eased the search criteria for every individual involved in buying or selling online. But the point raised is of quality, as so far, the quality sources are difficult to find unless you have the right to enter into the virtual libraries of this world. Since it is more feasible to buy online so one may wonder how easy it gets to buy online, you simply have to type in a word or a phrase which best describes what you are looking for. You can use the product name, manufacturer or type. After you enter your search words, you'll get a list of items matching your description. Here you can witness the resource description as it contains almost all information required for buying purposes. These catalogs allow you to have a feel of the actual equipment and also provide information about the complements (add-ons) you can apply to your product. Simply click on any link for get more specifics. Many businesses have online catalogs. First you need to log on to any desirable site and the next thing you would do is, simply search for the product and make a decision. Firms have been using different strategies in order to attain a higher market share. They, not only advertise using the mainstream Web applications but also acquire information of users from different sites that have member areas, however these sites only provide data of those members who are willing to be public. The firms use this data and attract customers by sending them e-mails which carry the producers' taglines and the links to the ordering sites. This is rather a direct marketing tool used by firms and it has great potential in delivering quality ads to the target customers but the problem is of privacy infringement and therefore only a small number of persons contacted respond to these e-mails. The main forms of ads present on the Web are in forums, blogs, main pages, search engines and reference sites. In these ads, only the main content is highlighted that is they become more appealing to everyone. These ads attract about 1 out of the 20 visitors who would go for the product and view its features. Producers expose there products on the global stratum thereby attracting different people form different cultures. These ads

Managing Organizations Essay Example | Topics and Well Written Essays - 2000 words

Managing Organizations - Essay Example Modern people differ much from the people of the previous century in terms of their goals, methods of their reaching, communication, ambitions, etc. Managing people now is not an easy task thus it needs new approaches. Thus, managers of the modern companies are looking for the new ways of employee motivation. Freedom for action is an essential factor to consider. Actually, when we hear about the organization, where employees make decisions themselves, we usually can’t believe that, because a great number of successful companies are hierarchical bureaucracies (Microsoft, Apple etc.). It seems impossible also for many managers to provide staff with opportunities to set the goals for the company instead of them and to realize these goals without being controlled and thoroughly supervised. Also we all know the conclusion made by Max Weber: bureaucratic organizations are the most successful players on the stage of the market economy. However, modern experts admit that Weber’ s conclusion can’t be considered fully grounded as the famous sociologist may not know some important facts on bureaucracies. Modern investigations show that workplace stress prevents people from high performance. Working in the conditions of hierarchical bureaucracy, people are able to realize only 60% of their potential. Thus, it is essential to look for alternatives. Moreover, as it was mentioned above, modern people often refuse to work in the atmosphere of dictate, when they should only fulfill somebody’s orders and do not have an opportunity to express their own opinion. Such working conditions prevent people from the realization of their creative potential and it is obvious that such realization would contribute to company’s success. New ways of managing people should be found by modern supervisors. Recent studies held showed that there are some companies who successfully practice freedom of employees’ action. Their success is built on the principl es of liberating leadership listed below. Liberating leader is a one who: listens to employees’ propositions instead of imposing his own views; openly shares his views on successful organizational performance in order not to make employees confused; does not motivate employees to give them an opportunity to motivate themselves; plays the role of â€Å"culture-keeper†. Actually, the behavior of workers in the organization is determined by the number of factors, external and internal. These factors contribute to organization performance in freedom action conditions. Among the internal factors is first of all trust in leadership. Leadership plays an essential role in any type of organization, no matter if it is freedom company or hierarchical bureaucracy. Workers of any organization usually tend to mirror the work of leadership and the supervision should be implemented in the way so that employees may feel its support but not a dictate. The second important internal facto r is organizational culture. The atmosphere in the company should be friendly and positive, work schedule should be flexible. The external factors also mean much, for example, it is interesting to cooperate and communicate with another companies in the market. â€Å"Research findings show that collaboration with other firms and with customers can be a significant source of product